The Marketing and Media Relations Department, formerly the Communications Services Department, is highly focused on effectively and efficiently promoting Geary County Schools students, faculty, and staff. This department publishes all of the district’s marketing and promotional brochures and maintains the connectED.usd475.org district news website, the district eFlyers.usd475.org website, and manages all district websites as well as oversees district use of social media. Marketing and Media Relations is also the public relations arm of USD 475. The executive director serves as the official school spokesperson and oversees all district communication while working with the department to provide print, broadcast, and social media to the public in order to highlight the many accomplishments of Geary County Schools. Marketing and Media also oversees the district’s cable television station Cox TV-20, district events and meetings, social media and web presence, image and branding, history, and district award programs.
Image, Style, and Branding
The USD 475 brand is an important piece in conveying professionalism and competency to our families, community members and other supporters. Maintaining this image is key to establishing trust and credibility, especially because of our highly-transient population. Families should be able to recognize an official USD 475 communications piece by the branding, which includes those pieces developed by individual schools.
The Marketing and Media Relations Department oversees the use of district sanctioned logos and branding. The use of district image should be approved by the Executive Director of Marketing and Media Relations or his/her designee. Branding use must follow the image and branding guidelines for USD 475. School and district logos can be obtained by request on a case-by-case basis for items such as district programs, events, and school/district sanctioned items. For more information contact the Marketing and Media Relations Department.
Receiving Communications from USD 475
Information sent to Geary County Schools families comes from the individual school or the main district communications team which includes the Marketing and Media Relations Department. These messages are sent via email, text message, and mobile app notifications, and traditional postal mail. It is important to keep contact information up-to-date so that these messages can be received.
There are many ways to stay informed on USD 475 schools, events, and programs. To stay in the know, download the USD 475 mobile app for free on iOS or Android, follow the district on social media, and subscribe to an RSS feed from connectED (the district news website). For more information on ways to receive information from Geary County Schools contact the Marketing and Media Relations Department.
Mat DrogeExecutive Director of Marketing and Media Relations
Quilaztli PastorelliDigital Media Specialist
Casey ZippMarketing and Media Relations Coordinator